Boux Avenue - A Review
Boux Avenue (the sparkling new lingerie
brand with Dragon Dens Theo Paphitis at the helm) now has over 21 stores around
the UK and of course their fabulous online shop offering lingerie, nightwear
and swimwear. I’m an awkward size (small ribs over average cups) when it comes
to lingerie so when I was asked to review their online shop I was a little wary
at first. I tend to rely on good old M&S and therefore it’s never overly
exciting in my drawers, after all a comfy fit doesn’t tend to also be an
exciting style…until now.
I was
incredibly impressed with their DD+ range. They actually go from a 30DD to a
40H which is actually very rare and I’m so glad they are so readily available in
a huge range of styles. Plus and trust me if you’re in the DD+ range this is
fabulous to see, they use DD+ models. You can view the styles and therefore see
what suits. What looks great on an A cup model can look truly horrendous if you
spill over the sides or have gapes in places you don’t want!
Since I
tend to go for balconette style I decided to go for something completely
different and fashionable. First impressions were that they were actually
nicely priced. A set for £25?! I chose a longline Chloe style and a Chloe plunge
(there’s a choice of over 75 different options) and waited for delivery. You
can choose free wrapping or you can go for an eco-friendly one too, there’s no
price difference. I ordered on the Monday and they arrived on Wednesday morning
and had been updated throughout and could follow the order.
I’m
between sizes depending on the style so I looked forward to trying these two on
and seeing how their fitting matched up. Fittings tend to change with different
styles. You might be a 32D in one style and a 34C in another for example. Having
been in the same style for a good ten years now it was fabulous to see the
difference the different styles made on my silhouette! They both fitted
perfectly and boy did they give me confidence! Not only do they look rather
fabulous on their own but they work great under different tops and I’m sure I
stand different when I wear them.
As to
comfort…well I wore it and cleared out one of my mums rooms, rebagging and
boxing up heavy stuff and then running them down to the car. A lot of heat and
movement and no rubbing! The underwires lay flat against the chest (a sign of a
good cut) and the fit was great. These are now my go to daily bras and I have
to say how impressed I am by Boux Avenue.
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